Portrait of the Promoter (eStP)
The Artisans called Promoters are not only concrete in speech and utilitarian in achieving their goals, they are
also directive and expressive in their social interactions. They have no hesitation at all in approaching
strangers and persuading them to do something. And others do their bidding, even on slight acquaintence.
Promoters are men and women of action. When someone of this personality is present, things begin to
happen: the lights come on, the music plays, the game begins. And a game it is for the eStP, the entrepreneur,
the troubleshooter, the negotiator. Promoting is the art of winning others to your position, giving them
confidence to go along with what you propose, and eStP's seem especially able to maneuver others in the
direction they want them to go. In a sense, they are able to handle people with much the same skill as iStP's
handle tools, operate machines, or play musical intruments. You might say that people are instruments in the
eStPs' hands, and that they "play" them with great artistry. eStP make up approximately ten per cent of the
general population, and if only one adjective could be used to describe them, "resourceful" would be an apt
Life is never dull around Promoters. Witty, clever, and fun, eStP live life with a theatrical flourish which makes
even the most routine events seem exciting. Not that they waste much time on routine events. Promoters have a
knack for knowing where the action is. They always seem to have tickets to the "hot" show or "big" game (or
can get them when others can't), and they usually know the best restaurants, where the headwaiters are likely to
call them by name. To be sure, eStPs have a hearty appetite for the finer things of life, the best food, the best
wine, expensive cars, and fashionable clothes. And they are extremely attentive to others and smooth in social
circles, knowing many, many people by name, and knowing how to say just the right thing to most everyone they
meet. None are as socially sophisticated as eStPs, none as suave and polished-and none such master
manipulators of the people around them.
Ernest Hemingway is an example of a Promoter Artisan temperament style.
See also: meyers briggs personality test, summary of mbti types