Do you really want to send ApoxyButt a message saying you like their work?
On a more personal note, it is my opinion that all people everywhere should, at some point in their lives, spend a few months working a drive thru. When performing that job, people gain a much better understanding of just how deeply disturbed the human race is. If this were a requirement, just like registering for the draft, I think people might just be a little more careful about how they behave.
A deft marketing ploy eliminating one additional step in the process of consumerism. Heaven forbid we should have time to rethink our impulse(s).
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