Recently I started to notice these odd
commercials pertaining to
crustless bread. I never had this problem, but apparently some children cannot stand
bread crust on their tasteless, pliable
white bread, so their parents have to cut it off.
IronKids, a subsidiary of the
Sara Lee Corporation, has answered the call for pre-packaged crustless bread. The ad campaign has some $10 million appropriated to it, and for good reason; the bread is going to command a fairly high price of $2.26 per 16-oz loaf, a premium of about $0.20-0.50. The crust is removed removed before being packaged, and is then used for
other products such as
croutons or
breading.
Personally, I think this idea is pure genius. People are willing to pay substantially more for less product for the sake of convenience. White bread is not especially nutritious to begin with, and removing the crust cannot possibly be good in that respect. However, if you have a child who is absolutely adamant about not eating crust, this could save considerable time and effort.
http://www.usatoday.com/money/retail/2002-05-02-nocrust-bread.htm
http://www.ironkids.com/new/bread_crustless.html