used by most music journalists
Step 1: Find small, unsigned, but rather good band. Preferably from (insert capital city you live in here)
Step 2: Write huge article about how they are the future of music and how they are going to blow away all the dinosaurs cluttering up the scene.
Step 3: Cheer as they are signed by a big label. Tell people that if they don’t buy this album, they are mindless sheep.
Step 4: Watch in horror as the first single reaches number 1. Write article about how everyone is a mindless sheep.
Step 5: Write article after article about how this band are dinosaurs.
Step 6: See step 1
Repeat this ad nauseam, or until somebody examines your expenses.