People who are too scared to be themselves run to the shops to buy mass amounts of expensive clothes to present themselves as something that clicks in well with a group. Before long, this bought identity assimilates your soul, and you automatically look for others with the same affliction. This also explains how those people in the 1980's that wore acid wash, still do! A bought identity may seem innocent at first, to participate in a group of likeminded (likemindbent) persons, but it transforms itself into a uniform and before you know what hit you, you've joined the neon mercenaries. When these people hit their 70's or 80's in age.. they are always seen wearing neon apple green polyester pants.