There is a Chinese aphorism which says, "wisdom comes from calling things by their proper name". This is especially true of The art of computer programming. Inexperienced coders typically do not understand that the names they choose for variables and functions greatly affect the ability of other humans to parse the semantic content of their code. Indeed, one might say that the much of the "literate programming" brouhaha could be summed up with the admonition: variables are nouns, functions are verbs.