A phrase describing a change in fashion or other element of public interest. Possible examples include grey is the new black or Barq's is the new A&W root beer.

This was also a key element in the 2001 film Josie and the Pussycats. The plot included government-sanctioned subliminal messages placed in popular music, including the frequently-repeated orange is the new pink. This phrase was later spoofed in the movie Legally Blonde (also released in 2001), when Reese Witherspoon's character quipped that "whoever said orange is the new pink was seriously disturbed."

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