revival began on the pages of Duelist
magazine, where it appeared regularly, starting with issue 1, after Phil Foglio
got involved with Wizards of the Coast
to create some of the art on Magic: the Gathering
In Duelist issue 1, Phil's first line (to Dixie, while assembling a bat skeleton in a bottle) is "Go away. I don't do What's New anymore. I've devoted my life to art."
Its reappearance in Dragon is a consequence of TSR having been bought by WotC.