"When we come back, we'll tell you about a great new diet..."
Video newsreels or VNR's, began to really blossom in the early 90's. Contrary
to the name, a video newsreel is not
a news story
. It is, in fact, a commercial
Many companies, especially American drug cartels
send pre-recorded video clips to local news
stations all over the country. Toward the end of the 20th century, marketers
realized that the best way to sell something effectively was to disguise
the message, to hide it in other content
or put it in a context
where few people would recognize it as a commercial
and thus dismiss
So we have VNR's. News stations are more than willing to air them, partly because their parent
stations are hungry for that dwindling ad revenue
, and anything they can do to forge a business relationship
with a big company
, they will. Another contributing factor is the reduction of cost. The news station doesn't have to produce the VNR's. They come prepackaged, complete with blank sound tracks so the local anchors
can dub their own voices into the tape
, making it sound like they actually did the report
If you think this is devious
and downright sneaky
, you're right.
Pharmaceutical companies especially love VNR's because they can tout their wares without having to list the side effects.
You know. Those funny
lists at the end of the commercials
? Not to mention the fact that being on the news makes it seem like some important scientific discovery
. "OOOH! A new, digitally
enhanced, diet pill
May cause drowsiness, dehydration, stomach upset, intestinal bleeding, Lesbians! Monkeys! Soy!, and or head explody. Consult your doctor before taking Googlahydrexkillabees.