Vertu - The "Rolls-Royce" of Mobile Phones?
Coming to a high-end shopping mall
near you soon: Billed as "the world's first luxury mobile phone
is an independently-managed, London
. The company will offer the discerning buyer a selection of hand-made GSM phone
s with sapphire
screens, a liberal sprinkling of gold
and cases made out of exotic materials such as platinum
. Vertu phones will have hi-fi
quality sound too. They are future-proof
insofar as they have upgradeable internals - after all, it'd be a bit of a blow if your 20-grand cell phone
was outperformed by next year's "buy one, get three free" offering. They call this "Evolutionary Technology
The actual retail price varies according to how closely you want your phone to resemble Liberace's piano, but it's estimated that the first Vertu cell phones will cost upwards of $20,000. Future products may be priced at a "more realistic" $3,500. I guess that actual price is academic once you get into this price region - there may be just enough tasteless film stars and lottery winners to make thing a success. The marketing ploy based on "exclusivity" may backfire, of course...
"Vertu - for when you've really made it in the crack dealing business."