Launched by Billy Connolly
on October 18th 1999, Tickety-Boo is tea selected from progressive tea gardens
that outlaw exploitation
, pay fair wages
and ban child or bonded labour.
On top of this, all profits from the sale of the tea goes straight to various children's charities world-wide, and to fund the operational costs of two Tickety-Boo Tea houses in India, caring for over fifty orphaned or abandoned children.
Just eighteen months after the launch, Tickety-Boo had already raised over £50,000 to help children in India, China, Romania and Tibet. All just from people buying tea-bags which, in the UK, we're all doing anyway. Compare and contrast with the moral track-record of Nestle.
From The Tickety-Boo Tea Song, recorded by Billy Connolly and Ralph McTell:
Tickety-Boo, isn't that nice?
The only cup of tea that makes you feel good twice.
One lump or two?