"The World's Most Beautiful Beaches" is an area of the Florida Panhandle
in and around Panama City Beach, Florida
The term was coined in the early 1970s by the Panama City Beach City Council in an attempt to attract more tourists to its beautiful, yet largely undiscovered sugar-white sand. A more common but less flattering term for this area was and still remains the Redneck Riviera.
Panama City Beach is now known as one of the top five Spring Break destinations for North American college students. MTV coverage beginning in 1993 helped to bring a wide variety of students in from all over the country, as opposed to visitors exclusively from Alabama and Georgia.
Not just a Spring Break destination, Panama City Beach plays host to over one million tourists annually from all over the globe. With its Mediterranean climate, most beach attractions may be enjoyed ten months out of the year.
Taking a cue from the local tourist moguls, the NBC network affiliate (at that time), Channel 13, changed its call letters to WMBB in 1978.