The year is 1991. U2
is about to release their "Achtung Baby" album. That's when Negativland
, known for their hatred of mainstream advertising, release their U2 EP
. Now normally this wouldn't be a problem, but they put "U2" in big pink letters on the front, so a lot of people thought it was the new U2 cd and bought it. What they found was something completely different. Negativland had taken copies of "I Still Haven't Found What I'm Looking For
", messed around with it. They covered the music and played it differently in the background, while one of their personas "The Weatherman
", recited the lyrics just by talking. Inserted at different points in the song were snippets they grabbed from a radio station of Casey Kasem swearing and talking about how he hates U2.
Needless to say, this is when all the trouble began. Negativland was sued by U2 (polygram), Casey Kasem, and by their own label. Despite this major setback, Negativland continued to put out even more daring music.