The Saltine Challenge, the result of an
advertising experiment gone horribly
awry in the
70s, proposed that no person could eat
6 Saltines in
60 seconds without consuming
anything else.
A great source of entertainment -- just get your friends to try it &
prove Nabisco wrong. Take some bets.
The result: A dry wad of crackers caked to the roof of your mouth, and humiliation. Though it is possible to complete, I've seen it done on a number of occasions. Never 7 though.