The Australian Woman's Weekly
is Australia's leading magazine in terms of circulation, targetting the 25-49 year old female demographic. First published in 1934, the magazine typically carries unchallenging articles on fashion
, homemaking, cooking, cute children, dumb husbands, astrology
, gossip and a few large crosswords. The Australian Woman's Weekly
is owned by Australia's richest man, Kerry Packer
, Rupert Murdoch
's former sparring partner in Australian media.
The magazine is in fact a misnomer as it is now published as a monthly. The most obvious title to rename the The Australian Woman's Weekly to was probably regarded as too gauche by a focus group.