A brand name of electronics in the United States, sold primarily by Sears. They tend to be bargains, as their units are about as basic as economically feasible. Their catalogue includes televisions, DVD players, VCR's, and the ever-original combo sets (tv/dvd/vcr's, dvd/vcr combos, etc.)
Not nearly as flimsy as Apex products, but not exactly top-of-the-line. It'd be better to get a Sony or Panasonic instead.