A pricing strategy in a monopoly situation in which the monopolizing firm charges the same amount among all demographics. This situation arises when the fear of price discrimination will encourage consumers who bought it at a lower price to resell the item to a consumer who would have paid a higher value for it at a lower cost. In essence, this would lead to only the low value consumers buying from the company and simply reselling at a profit to a customer who would have paid higher. This minimizes this situation.