The thing that happens when you start noticing something everywhere that you've never seen before. The most obvious example is the title -- you see one red truck and then notice there are red trucks everywhere. This often manifests itself in people who are shopping for houses. Even after they've closed the contract and moved, sometimes they still slow down in front of a "For Sale" sign and say, "oooh, nice Dutch Colonial!"

Log in or register to write something here or to contact authors.