When Loblaws introduced the chocolate chip cookie flavoured new york style cheesecake, there was a bus shelter advertisment for the product. It read:
If our chocolate cookies are decadent,
than this must be
(product shot of cheesecake)
I bought one the next day. I kept it, unopened, in the freezer compartment for almost a year. Whenever I opened the freezer door I would look at it and smile. Sometimes I would show it to visitors. "Look, I have absolute evil in my freezer!" I would say. Then I would laugh maniacally.
Of course, they all thought I was mad.
One day I ate the entire cheesecake. I felt quite evil for a while afterwards, too.