The Vice President of Worldwide Product Marketing at Apple Computer. Reports directly to Steve Jobs.

He handles a lot of PR, does Keynotes when Steve can't, handles the Quicktime Live! conferences yearly, as well as Seybold expo. During Steve Jobs' Keynote at Macworld Expo, he always demos the new OS/computer/PPC/software running, as well as runs the x86 vs PPC bakeoff, painstakingly explaining The Megahertz Myth, as well as showing off other stuff like OpenGL.

He seems...sorta average, similiar in job description to Steve Ballmer, albeit far more dignified, and some web sites like spend hours snickering at him. Rumor has it that he is disliked at Apple.

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