Sharp (sub)urban social commentary or just cleverish, cynical marketing? You decide!

The title is a slogan of Alepa, a Finnish grocery store chain ubiquitous in Helsinki and nearby areas, placed next to its name in cheapish-looking bright-red-and-yellow signs that can be seen all over in the sides of buses and trams and wherever one might find ads. So what's it mean?

"A neighbor you know by name"

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