Moose in the City is a
cultural advertisement showcased by
Labatt and the City of
Toronto has brought
life-sized
replicas of
moose to downtown
Toronto.
Street corners, boulevards and landmarks are now home to the
Canadian Moose bearing
Canadian propaganda.
Since Its
sponsored by
Labatt (When did the City start getting into deals with
beer companies, anyway?), it could be their
answer to the
Molson Canadian I am Canadian ad campaign but I think the moose are far more
effective than 30 seconds on TV.
Why?
Because the
American tourists that are here (
ironically, the program runs until October)
love them. Labatt's and
Mel Lastman are going to be the ones who made a lot of people take
pictures here this year.
Good ol' Mr. Photo op, Mel..
er...
Did you know that for a
mere $6,500 and a
polite letter to the
city requesting
permission to put one on your
walkway, you too can have a moose?
If I had that kind of
money, I'd get one and put it on the
edge of the
Don Valley.
More Info: http://www.city.toronto.on.ca/moose/home.htm