The Milk Mustache idea was generated by a group of
secretaries at
Bozell, the
advertising agency which won the
Milk (or "
milk") print
campaign. It was the result of an open call to all agency
employees for Milk ideas.
"How about doing celebrities with milk mustaches?" (or something to that effect), they said.
The rest is history. Or herstory, if you prefer.
Many, many producers and Creatives have attempted to take credit for the milk mustache. Hear ye, hear ye; it was secretaries.