When I went to
Six Flags over
spring break I saw a ton of kids wearing these shirts.
7-Up is very smart .. By appealing to the kids' sense of rebeliousness, while not being too
extreme ("Mom, it's just a slogan for a drink!"), 7-Up has created the
ultimate in
advertising: Walking billboards that pay YOU to advertise for you.
Think of it as an integrated advertising scheme. The shirts fit in with the commericals.