In the charmingly juvenile style of wit and humor your humble narrator loves so well, this is how one would refer to Abercrombie and Fitch. example:
"I can't believe they put a Macaroni and Fish where the Wurst Haus used to be in Harvard Square!
I really want a gray or white t-shirt which will bear the words "Macaroni and Fish" in a smallish, simple serif font on the front, and a picture of a tuna casserole on the back. Oh, the comedy!