Opinions vary. Some say MTV
sucks because they've switched to lifestyle programming over the years, becoming something like an ordinary basic cable
network like USA or Lifetime, but targeted to a different, and lucrative demographic
. There is now, of course, M2
, with an emphasis on music video
s, but they don't yet have the same sort of market penetration that MTV has. To these people, I say: try to get M2; be patient if that isn't possible yet. There's always VH1
Others say MTV sucks because music these days is inferior to those Golden Days of the channel. This is not an unusual opinion; the elders of my family lamented the absence of good doo-wop on the airwaves, while we youngfolk grooved to James Brown or Jefferson Airplane. To these people I say: deal with it - you're getting old, probably much earlier than you thought you would. There's always VH1.
A third group says MTV sucks because it has too many black people on it; there's too many rap or rhythm and blues videos, plus all those boy bands try to sound black, too. "Where is the rock?", they ask. They could even stomach Jesse Camp, because at least Jesse rocked. To these people I say: Fear of a Black Planet, anyone? Then I turn my back, snicker, and high-five Hector and Andre. And there's always VH1.
Lost in all these arguments is the fact that MTV sucked from Day One. It's a business, folks; the best music of the 80s was, for the most part, ignored by the programmers and marketers there. The point of the enterprise is to get a bunch of young, clueless eyeballs glued to the screen so they can watch the ads. Whether it takes pr0n, a dancing test pattern, lame "music", or Jenny McCarthy's hooters, MTV will achieve its P/L, bottom-line objectives. By any means necessary.
Each member of the MTV Networks family of brand names sucks, each with its own unique flavor of suck. That's variety, folks, and variety is the spice of life. I don't see why you people complain. You can still see Twisted Sister and a-ha on VH1, right after the Weird Al duet with Ricky Martin.
MTV will achieve its P/L, bottom-line objectives, by any means necessary.
And that's the name of that tune, Matt.