A Canadian beer first brewed in 1950, as a celebration of a half century of business operations under John S. and Hugh Labatt. It was at one point the most popular beer in Canada. It is still popular in Quebec. It is marketed in the United States as Labatt's Canadian Ale, and comes in a green case. Sometime after 1988, the apostrophe was dropped, and the product is now marketed as Labatt 50.