L.S./M.F.T.

In 1942 the cryptic inscription "L.S./M.F.T" appeared on the bottom of the pack in which Lucky Strike Cigarettes were sold in. The pack also changed from green to white because the green dye was needed for the war effort. This inscription tied in with their new advertising slogan, "Lucky Strike means Fine tobacco". As far as I know, that slogan is no longer used in their advertisements (for that matter, I have not seen an ad for them anywhere recently), but the inscription is still on the bottom of the pack. So there. See also LSMFT.

Specifically cadmium which was used in the cadmium green dye used for the Lucky Strike packs was needed for the war effort. when Lucky Strike released their filtered cigarettes in 1997 they put trivia cards in all of the packs and L.S./M.F.T. was included in the trivia questions as was the question 'why did the packs change from green to white'.

A rather old (1930's-1950's, I am fairly sure) advertising ploy (used mostly on radio) for Lucky Strikes cigarettes. LSMFT stands for "Lucky Strike Means Fine Tobacco." During a commercial break, Morse code beeping would fade in, and the announcer would cry out in a mock emergency-like tone of voice (remember, this was in the era of WWII and irrational fear of Communism), "LSMFT! LSMFT! Lucky Strike Means Fine Tobacco! ..." and then go into how wonderful the tobacco in Lucky Strikes is ("It's toasted!"). (I cannot argue with this at all, they are damned good cigarettes, especially the unfiltered variety.) You can still see evidence of this campaign imprinted on the foil of each pack of Lucky Strikes: "L.S./M.F.T."

Due to the immense popularity of this series of letters back in the day, "LSMFT" took on different, unofficial meanings in this era. For Republicans, it could mean "Look, Suckers! My Fourth Term!", in reference to FDR's unprecedented fourth presidential term. Also coming from the GOP-leaning citizens was "Lord, Save Me FromTruman!" I am sure there were numerous other versions floating around in 1940's and 50's pop culture, but those are the only ones my old man remembered. And surely, with that "MF" in there, even you can come up with fun new meanings for this acronym! That's high-quality fun for the whole family!