Jokamel is an
allegorical piece that appeared on
Comedy Central's
TV Funhouse, making references to both
Joe Camel and the
Pokemon Merchandising Empire It takes the
form of a commercial for a product called Jokamel.
I almost died from a ruptured
lung when I saw it, due to extreme
involuntary contractions of the diaphragm.
The Jokamel product is essentially the
pokemon cartoons and everything that comes with them, except, in place of a pikachu, it's a stylized
Joe Camel with a ridiculously large head. He
attacks by
elongating his nose, and then flying at his target with the
erectolfactoryorgan.
Jokamel also has sidekicks. Janekamel, who's nose resembles a
yoni instead of a
phallus, attacks by engulfing her
victim from above and Assigor, a
big blue pair of
buttcheeks with arms, that floats and radiates
red attack waves and says, "ASSIGOR!".
The jokamel
commercial introduces the characters and then goes on to show a
shitload of products based on the jokamel
universe. "Jokamel - pet his nose and he sneezes!" (A child is shown touching Jokamels nose, and
white fluid shoots out). "Assigor
lunchbox! Janekamel pencil sharpener! And much, much more!" At this point a large collection of stuff flashes across the screen, interspersed with brief,
subliminal glimpes of actual camel packs and other
J.R. Reynolds propaganda.
There's also a part in which Jokamel fights a creature called Satisfaktor which looks just like a
cigarette. He jumps up, grabs it in his
mouth, and sucks it down to the
butt. "Look! Jokamel is sucking Satisfaktor's power!" At this point, Jokamel exhales a huge
cloud of
smoke at his other enemies and they
flee.