Legendary unofficial slogan for Bill Clinton
presidential campaign. It was devised by James Carville
and featured on a sign in Clinton’s Little Rock
campaign headquarters. It had its genesis in a haiku
Carville had penned:
Change vs. more of the same
The economy, stupid
Don’t forget health care.
After the Gulf War
, incumbent president George Bush
was considered unbeatable, according to conventional wisdom. But Americans soon put away their yellow ribbon
s and remembered that Bush had neglected domestic affairs during his entire tenure in office. Despite Bush’s attempts to distract the issue with patriotic chest beating about flag burning
and draft dodging
and student trips to Moscow
, with the mantra
of "It’s the economy, stupid!", the Clinton campaign focused on the very things that Bush ignored and people actually cared about.
The phrase, of course, inspired countless lame jokes and parodies, and a sequel in 1996
: "It’s STILL the economy, stupid!" The lamest of the lame was perhaps the buttons Republican
s sported in 1993
attacking Clinton’s economic package: "It’s spending
, stupid!" Please leave comedy
to the professionals, guys.