The consultants who brought you this style of broadcast (the name Frank Magid comes to mind, rightly or wrongly) are the founders of the modern news-team concept, with the salt-and-pepper and/or Ken and Barbie anchors, the bombastic sports anchor, the "Wednesday's Child" tearjerker, the hi-tech weather (replacing the genial and/or madcap non-meteorological weatherman), the traffic copter, the report on the panda's toothache... All delivered with an egalitarian gravitas:
(satellite footage of ailing panda ends)
Barbie: Oh, that poor panda! Those darn toothaches!
Ken: Interesting! I just saw my dentist last week and...
(satellite footage of demonstrations in Kuala Lumpur ends)
Ken: Oh, those darn demonstrators!
Barbie: Yes, quite an interesting demonstration! Coming up: Jack has the sports...
It spread, at some point, to network television's morning shows, though I'm not quite sure when.
Log in or register to write something here or to contact authors.
Need help? email@example.com