/msg factgirl @ Everything2
Mr. Wayne Sanders, CEO
P.O. Box 2020
Dear Mr. Sanders;
I am writing to express my dismay over changes you have recently made in your product Kleenex
Brand Cottonelle Ultra Soft Bathroom Tissue. I have been a loyal customer
since I got my very first apartment in 1989. Besides Cottonelle, I use
Kleenex Personal Wipes, Kleenex Cold Care Facial Tissue and Kleenex Viva Towels.
I used Huggies Supreme Diapers for both my son and daughter, as well
as Huggies Supreme Wipes, Huggies Pull-Ups Training Pants and Huggies
Little Swimmers Swim Diapers.
Last week, I signed for my usual grocery order and was excited to see my
Kleenex Brand Cottonelle Ultra Soft Bathroom Tissue had arrived. I was
having a cocktail party and wanted the rolls of tissue in each
bathroom to be fresh. I hurried to our guest bathroom, removed the old
half-roll, and opened your package. I was puzzled at what I found: the roll of
tissue I removed was lighter, the inner core was flimsey, and the tissue itself
was thin. I realized I must have recieved a defective package so I put it under
the sink and used the old roll - needless to say I was extremely embarrassed and
many of my guests left early.
Well, just today I signed for my groceries and hurried to open the Kleenex
Brand Cottonelle Ultra Soft Bathroom Tissue and what did I find? My Cottonelle
was again substandard. I realized more investigation was in order. I examined
the outer packaging. There was a little ad in the upper left corner reading:
NOW! with UltraSoft Ripples(tm) and the signature picture of a cotton plant had
been replaced by a smiling baby holding a piece of toilet tissue. There was
still 170 square feet, 4 rolls, 340 1-ply sheets per roll...my breath
seized in my lungs.
I ran to my personal bath to get the packaging from an
origional (pre-UltraSoft Ripples) and compared it to the new. My suspicions were
confirmed: 170 square feet, 4 rolls, 340 2-ply sheets per roll. I was outraged. I turned the package over to see
who I could telephone to register my opinion about this and my outrage
turned to disgust:
Cottonelle New Cottonelle
Our Softest bath
tissue Now thick UltraSoft Ripples to leave you feeling clean and fresh
Strong, thick and
thick, soft, strong and absorbent
So thats how it is. Not only are you going to LIE and say your puny 1-ply
tissue is Extra thick, but you are going to send the message that Ripples make
your tissue softer than your old "softest bath tissue" (let me assure you they do not). I booted up my computer
to start a letter to Customer Service and just for kicks surfed on over to your
website at www.kimberly-clark.com/what/family/.
It was there I recieved the unkindest blow. I quote:Leave it to Kleenex to
change the way people feel about toilet paper! Whether you try our innovative
Kleenex Cottonelle with Cushy Ripples or Kleenex Cottonelle UltraSoft (the name
says it all!) toilet paper, you'll discover the legendary quality of the Kleenex
brand name that'll change the way you feel about toilet paper.
Kleenex Cottonelle toilet paper is innovatively designed
with Cushy Ripples to help give you a clean, fresh feeling. With patented Cushy
Ripples, it's easy to see why feeling clean is the bottom line with Kleenex
Cottonelle toilet paper! And, like always, Kleenex Cottonelle is gentle on your
skin and contains no dyes, perfumes or inks.
KLEENEX COTTONELLE UltraSoft
Kleenex Cottonelle UltraSoft is everything
you ever wanted in a toilet paper all rolled into one. So much softer than
regular toilet paper, Kleenex Cottonelle UltraSoft feels soft as a cloud - or a
baby's bottom - and yet as strong as a bodybuilder's biceps and thick as a
pillar of pillows! Leave it to Kleenex to bring you a toilet paper so strong, so
thick -- and so much softer!
Shame on you Kimberly-Clark Corporation. Shame on you for trying to pass off your business-class Cushy Ripples
as first class UltraSoft Ripples. Shame on you for trying to steal
my money by turning 2-ply tssue into 1-ply. Shame on you for false advertising both on
the back of your packaging and on your website (where is my cloud softness? where is my bodybuilder strength?).
Shame on you for ruining my party.
You surely have changed the way I feel about toilet paper, Mr. Wayne Sanders, CEO of the Kimberly-Clark
Corporation. Yours at least.
Good day sir,
This is the actual letter I have written on paper and mailed with
an envelope and stamp (though sadly there are no hard links). Read their reply at: Customer Response #5507412A