Bill Bernbach was one of the all time greats
He was a contemporary of David Ogilvy and the creative director of Doyle Dane Bernbach - in the US still an agency in its own right, in the UK it’s the DDB in BMP DDB Needham.
He is generally regarded as the father of the advertising creative revolution; He was responsible for many early creative masterpieces. He created campaigns for the Volkswagen Beetle, Avis (We try harder). His was the realisation that if consumers willingly interact pleasurably with ads (rather than being shouted at) the
ads will likely be more effective.
I have composed a list of memorable Bill Bernbach quotes.