Sanrio character. A
penguin with
scruffy hair and a
bad attitude.
His friends are Hana Maru, Pandaba, and Pochi, and a snail.
His last two sanrio incarnations (Tibetan dreamscape, and "Accept no Substitutes") have been particularly trippy.
update: 3/0
there is now badtz maru and his new crew, just trickling in from japan. They had a notebook at the 2-story sanrio store in union square. Inside the notebook was a rundown sheet, with what looked like 6 axis personality profiles of each of the characters. His new friends are a shark, a dolphin, a seagull, and twin mini-badtzes.