character. A penguin
with scruffy hair
and a bad attitude
His friends are Hana Maru, Pandaba, and Pochi, and a snail.
His last two sanrio incarnations (Tibetan dreamscape, and "Accept no Substitutes") have been particularly trippy.
there is now badtz maru and his new crew, just trickling in from japan. They had a notebook at the 2-story sanrio store in union square. Inside the notebook was a rundown sheet, with what looked like 6 axis personality profiles of each of the characters. His new friends are a shark, a dolphin, a seagull, and twin mini-badtzes.