This is the name of a rather famous sketch seen on Saturday Night Live; it first aired on January 12, 1991. It is a commercial parody of pretentious blue jeans commericals and features, well, just read it . . .
BAD IDEA JEANS
The scene opens on a group middle age guys playing a friendly game of weekend basketball.
Guy #1: Hey, we've got our apartment. We ripped up the floors, pipes, wiring, and we're having everything completely redone.
Guy #2: You're renting, right?
Guy #1: Yeah.
Suddenly we see in large simple type on a white background: BAD IDEA
Guy #3: Well, he's an ex free-base addict, and he's trying to turn around, and he needs a place to stay for a couple of months.
Again :BAD IDEA
Guy #1: Tosses bottle to Guy #2 Heads up!
Guy #4: Now that I have kids, I feel a lot better having a gun in the house.
They continue to play. We see a close-up of the jeans they're wearing, the label reads: BAD IDEA JEANS
Guy #3: I thought about it, and even though it's over, I'm going to tell my wife about the affair.
Guy #5: I don't know the guy, but I've got two kidneys and he needs one, so I figured..
Guy #2: Normally I wear protection, but then I thought, "When am I gonna make it back to Haiti?"
Announcer: Bad Idea Jeans.
A group of tall, muscular young men appears and walks onto the court.
Guy #1: Hey, you guys ready? Let's bet these guys! A hundred bucks.. make that two hundred! Two hundred bucks!
Fade to: BAD IDEA JEANS