A company founded by Alan R. Pearlman in 1969.

They were one of the early synthesizer manufacturers, creating famous synths like the 2600 and the Odyssey.
ARP's marketing strategy involved giving large discounts to dealers, who would push ARP synths over competiting brands (such as Moog) in order to get a better profit.

Although their products gained huge popularity in the 70s, the company suffered from bad management and huge debts created by the failed Avatar project.
ARP Instruments folded in 1981. Their inventory was bought by CBS, along with manufacturing rights for the Chroma model and an electric piano under development at that time.

ARP equipment featured in Everything2:

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