Hasselblad cameras are also supported by third party manufacturers which makes the Hasselblad even more attractive.
For example, Phase One manufactures LightPhase for Hasselblad, which is a digital camera back. It simply replaces the film carrying section of the camera and instantly turns the Hasselblad into a high quaily/high resolution digital camera (2,032 x 3,056 pixels).
You can see sample images at http://www.phaseone.com/brochures/lightphase/lightds.html.