It captured that 60's counter-culture zeitgeist and made it "fit" for mass-consumption; RS has become increasingly irrelevant ever since, by hitching its wagon irrevocably to rock's ari$tocracy, propping up its brand name by any means necessary (how long before the .com IPO?), reinventing its "relevance" with each generation. It's Grandpa, old and in the way, wearing the latest Gangsta Gear and spouting new-found street vocab. RS was, once, a Voice; now it's a shill.