Dance Oriented Rock. A short-lived music industry marketing category (circa 1980-1981), but an important one, as the suits tried to wring a profit from their failed Disco investments. It marked the passing of "new wave" into the mainstream. Record companies brought out 12" remixes of tunes by bands like Talking Heads, The Clash, and The B-52's (whose US label, Warner Bros., even hastily assembled a long EP of remixes -- Party Mix!), and they had hits in the dance music charts, and radio airplay in odd places, like New York's WBLS -- a delicious case of culture shock as one cruised thru the Bronx in search of cheeba. See also: T-Funk.