I used to be a beet hater like
blaaf, but beets and I have come to an understanding. For example, I think they're really excellent when
roasted and served with
gorgonzola cheese and toasted pecans.
As an experiment, a friend of mine made a recipe that resembled tzatziki, which is usually a yogurt dip with cucumbers and garlic, substituting beets for the cucumbers. My friend, who'd actually gone through all the trouble of making it, couldn't stand the stuff, but I thought it was yummy - the sweet, earthy beet flavor was pretty subtle, but a slightly stronger flavor than cucumber. And it looked really neat: the stuff was a most unnatural shade of magenta. I've never seen food that color before.
Also, if you eat a lot of beets, your pee will turn pink.