Ethernet was named after the luminiferous ether, through which electromagnetic radiation was once thought to propogate.

After the Xerox Ethernet became successful, Xerox, DEC, and Intel joined forces (Wonder Twin Powers activate!) and drew up a standard for a 10Mbps Ethernet, which formed the basis for 802.3. The term Ethernet refers to a specific product, not to all CSMA/CD protocols. It actually refers to the cable (see above write-up).