(this isn't an
subjective commentary on
coffee blends...)
Why isn't
Starbucks Seattle's Best Coffee? You have to be from Seattle to truely appreciate this. There are Starbucks EVERYWHERE. People
across the country think they are an
organization of the
devil (and the second home of
Doctor Evil). However, all of that aside, Starbucks can never be Seattle's Best Coffee.
Seattle's Best Coffee is a smaller, but still somewhat
national chain of
coffee vendors. They are in several airports (Detroit?), and are fairly well known, but they have no where near the presence of the aforementioned giant.
"
So what's the point?", you ask.
The point is, my
java-craving friend, that you can walk into any Starbucks, (this works the best in
Seattle), and ask:
"
Are you Seattle's Best Coffee?"
And much to the dismay of all the Starbucks owners across the world, they, by
law, have to say:
"
No."
And thus, by a small matter of
trademark, and having nothing to do with any
brewed
liquid, Starbucks will never be Seattle's best coffee.