In
Mongolia, still revered as a national
hero,
demigod, and
celebrity, despite 70 years of Communist rule, when "officially" he was treated as an embarassing barbarian. With the fall of Communist support, and the move towards democracy, Mongolia has once again embraced its cultural heritage.
Genghis Khan's current celebrity has his face and name (also spelled Chinggis) adorning beer labels, hotels, restaurant signs, television programs, ISPs, a college, and a bank(In 2000, the ailing Agricultural Bank of Mongolia rebranded itself by using its acronym XAAH, which transliterates to "Khan." Within a year it had 90% brand recognition).
Sources:
Morrow, J. Peter. "Marketing for Profit in the Land of the Khans." Development Alternatives, Inc. Spring 2002. <http://www.dai.com/dai_news/text_only/spring-mongolia_text_only.htm> (9 November 2002)
Tsetsenbileg, Ts. "Changing Perceptions of Genghis Khan in Mongolia." Harvard Asia Pacific Review. Winter 99-00. <http://hcs.harvard.edu/~hapr/winter00_millenium/Genghis.html> (9 November 2002)
The Mongol Messenger. 6 November 2002. <http://www.mongolnet.mn/mglmsg/> (9 November 2002)
Chinggis Khan College. <http://www.chinggiscomplex.mn/college.htm> (9 November 2002)