A television channel in Finland.
The letter M does not stand for music, but the finnish word for advertisement, mainos. Surprisingly, the channel is funded by income from commercials.

MTV3 broadcasts sports, sub-par game shows, sports, pointless shows with nothing but easy listening music for the elderly, sports and hit series from the US. (...which are constantly replaced by sports. Got the idea?)

The station is notorious for two things:
1. Having tons* of stupid contests and competitions that involve calling expensive phone numbers or sending overpriced SMS:s to win cheap prizes. These competitions are advertised approximately 100 times every hour.
2. Using very poor, unimaginative and boring visual design in everything they do. Any 13-year-old kid with a pirated copy of Photoshop could do better.

*And I do mean TONS. When a certain program moved from Nelonen to MTV3 a while ago, it gained not one but two expensive SMS-games. And it didn't take long for Salatut Elämät to get its own regular SMS-contest plus a chat. These people make me sick.