White Wolf Publishing, Inc., started out as "White Wolf Magazine," published by Stewart Wieck, which in 1991 merged with Lion Rampant, a company founded by Mark Rein-Hagen for his role-playing game Ars Magica. Shortly after the merger, in addition to releasing a new edition of Ars Magica, the company came out with Vampire: The Masquerade, which was a huge success. This and some other RPGs by White Wolf Game Studios were set in the same universe, the World of Darkness, and used the Storyteller approach to gaming, which as the company's web site explains, gives an opportunity for the game's characters to grow and change like those of a good story, instead of just gaining more skills with a sword or gun.

With the great success of their games, the company branched out into related areas. As of 31 March 2002, their web sites lists their products as:

(CzarKhan says "No mention of Black Dog Games or Human Occupied Landfill, my favourite thing ever to come from White Wolf?" So now I've mentioned them.)

They have also licensed the rights to other organizations to make computer games based on their RPGs, and run electronic mailing lists for people to discuss the games.