Eddie the Eagle is also the National Rifle Association's kid-friendly pro-gun mascot. He helps to teach kids about gun safety. From the NRA's website:

Stop! Don't Touch. Leave the Area. Tell an Adult.
With a firearm present in about half of all American households, all young children should learn that firearms are not toys. That's Eddie Eagle's fundamental, non-judgmental public safety message.

With a fast-paced animated video and fun-filled activity books, Eddie teaches his younger friends to repeat and follow his simple safety message. In classrooms, youth programs, summer camps and day care centers nationwide the Eddie Eagle GunSafe Program has reached more than 12 million children since 1988.