The genius 80's anti-drug slogan coined
I believe, by the FBI
It featured in an all-American crest which would appear at the end of Sega arcade games. The idea of some Don Johnson character telling us that 'Winners don't do drugs' was just too funny here in England.
This slogan taught a lot of kids to smoke a lot of weed. Especially as weed is one of the most popular performance enhancers in the highly competitive world of video gamers.