Something to think about is: how did the writers
refer to their concept
for this movie
before the casting
I'm thinking it had a different title altogether, but they changed in order to be part of (and poke fun at, in a way) the "Verbing Proper Noun" phenomenon.
Okay, yossarian has informed me that the writers had John Malkovich in mind from the start, and that the movie probably wouldn't have been made if Malkovich had declined the part. That's interesting to know.