It isn't always a negative advertising slogan. At the comic book store where I buy my crack, errr, comics, you get big discounts if you spend more, up to 25% on a couple hundred. You can't apply the same "if you more than you can use..." argument in this case because we're dealing with books/comics/games. If I buy $200 worth of comics today and save $50 instead of buying say $50 in comics a half-dozen times during the course of a couple weeks, I win out pretty big.


Now, I have to get back to reading my comics :P