Translation: run for the hills, clutching your wallet like an in-peril firstborn. Or just continue channel surfing, banishing the pitchman's well-worn words to your Mind's Bit Bucket. The announcer's referring to a price, something like $X.95 (or $X.99), the price of a product whose wholesale cost is cheep (yes i cn spel) and whose true metaphysical value is less than zero.

The ethanol of capitalism?